Strategy, pipeline, research and sales assets that help B2B startups win enterprise buyers in Canada and the U.S.
Book a 30-minute call01 — About
Local traction is one thing. Enterprise buyers in mainland Canada and the United States are another. We help Atlantic Canadian tech companies make that move: research the market, plan the entry, build the pipeline and produce the assets your sales team sells with. Based in St. John’s, working directly with you.
Who we work with
Atlantic Canadian SaaS and tech startups and SMEs moving from local traction to national and U.S. markets. Especially companies selling into:
02 — Expertise
Four practice areas. One accountable team.
Campaigns, data and tracking built to seed a pipeline of qualified B2B leads.
Campaign creative, brand and social media content are handled inside this work.
Build your pipelineA practical plan for a new city or region: who buys, how they buy and who can open the door.
Evidence before spend: who you are up against, what buyers say and how big the segment is.
The pages, videos and documents your sales team uses with enterprise buyers.
Web design, brand and copywriting are handled inside this work.
Equip your sales teamClearly scoped deliverables, fixed-fee or day-rate quotes, and timesheet-backed invoicing that supports government funding programs.
03 — Approach
Four steps, in order. Each one ends with a deliverable.
Understand the market and the buyer. Competitor benchmarking, buyer interviews and segment sizing come before any spend.
Map procurement, pricing and channel partners. You get a written plan for how you get in and what it takes to be approved as a vendor.
Run campaigns that seed the pipeline. Paid campaigns and clean data, with leads scored and routed into your CRM.
Build the assets your own sales team sells with: landing pages, demo videos, case studies and one-pagers.
We build the pipeline and the assets. Your team owns selling and closing. We work on fees, not commission.
04 — Team
A principal-led core team, plus a vetted network of specialists. Innovation East is accountable for quality, schedule and cost.
Principal, Strategy & Market Entry
Leads strategy and market entry. A decade at Mitacs, including five years as Regional Director for Atlantic Canada, and now Director of Intellectual Property Programs at Springboard Atlantic.
Partner, Market Development & Enterprise Sales
Leads market development and is your client lead. Five years in SaaS startups, mostly scaling and growing sales teams.
Specialist network
05 — A conversation
Tell us where you sell today and where you want to sell next. We will take it from there.
Book a 30-minute call