The team & how we deliver

About.

Principal-led. Specialists where the work needs them. One firm accountable.

Innovation East is a principal-led core team. Niraj leads strategy and market entry. Zach leads market development and is your client lead.

For each engagement we bring in vetted specialists from our network: paid media, data and research, web development, video production and design. You deal with one firm. Innovation East is accountable for quality, schedule and cost.

We build the pipeline and the assets. Your team owns selling and closing. We work on fees, not commission.

Explore our services
Niraj Shukla

Principal, Strategy & Market Entry

Niraj Shukla, MBA

Niraj leads strategy and market entry. His work is with startups on commercialization and go-to-market: he mentors local software founders through their first launches, and he is Director of Intellectual Property Programs at Springboard Atlantic, helping startups and scale-ups navigate, fund and protect their ideas.

Before that he spent a decade with Mitacs, including five years as Regional Director for Atlantic Canada.

He also spent more than a decade as a franchise operator, scaling multiple restaurant brands. He has an MBA and is a PhD candidate at Memorial University.

Zach Valiquette

Partner, Market Development & Enterprise Sales

Zach Valiquette

Zach leads market development and is your client lead.

He has spent the past five years in SaaS startup environments, working with a range of startups, mostly on scaling and growing their sales teams.

From the first call through delivery, Zach is the person who knows where each engagement stands and what happens next.

Specialist network

  • Paid media
  • Data and research
  • Web development
  • Video production
  • Design

If you are weighing a new market, start with a 30-minute call.

Book a 30-minute call