Design lab
Concept work.
Two self-initiated design studies for fictional brands. They show how we approach design. They are not client projects.
DESIGN LAB / CONCEPT STUDY 001 — FICTIONAL BRAND
A quieter kind
of escape.
A place you feel before you arrive. An identity and digital experience for an imagined coastal retreat.
See the difference
01 / IDENTITYA little less noise.
A lot more character.
02 / EXPERIENCELead with the feeling.
Make the next step clear.
03 / EVERY SCREENSame point of view.
A different composition.
Same place.
Different impression.
Move the divider to see how hierarchy, photography and a clearer invitation change the experience.
Move left to reveal more of the redesign, or right to reveal more of the original. You can also use the arrow keys. Home shows the complete redesign; End shows the original.
An independent design exploration. Fictional brand and AI-generated concept imagery.
Talk to us about sales assetsDesign lab / Concept study 002
Design is a series of decisions.
One idea, three directions. Explore how typography, composition and colour change the result.
Objects / spaces / everyday rituals
Objects withpurpose.
Considered objects. Made for the way you live.
One thought. A clear place to start.
Strip away competing messages. Lead with what the objects are for, then give the visitor one next step.
An original concept made to show our thinking. Imaginary brand, real design decisions.